Wind and sun oriented are controlling a perfect energy transformation. This is what you need to think about renewables and how you can help have an effect at home.
Solar Energy
Solar Energy
Sun powered, or photovoltaic (PV), cells are produced using silicon or different materials that change daylight straightforwardly into power. Disseminated galaxies create power locally for homes and organizations, either through roof boards or local area projects that power whole areas. Sun based ranches can produce power for a large number of homes, utilizing mirrors to think daylight across sections of land of sunlight based cells. Drifting sun based homesteads or "floatovoltaics" can be a successful utilization of wastewater offices and waterways that aren't naturally touchy. Sunlight based supplies somewhat more than 1% of U.S. power age. However, almost 33% of all new creating limit came from sun powered in 2017, second just to petroleum gas. Sun oriented energy frameworks don't create air toxins or ozone depleting substances, and as long as they are dependably sited, most sunlight based boards have not many natural effects past the assembling interaction.
Wind Energy
Wind Energy
We've made considerable progress from older style wind plants. Today, turbines as tall as high rises with turbines almost as wide in measurement prepare for action all throughout the planet. Wind energy turns a turbine's sharp edges, which takes care of an electric generator and produces power. Wind, which represents somewhat more than 6% of U.S. age, has become the least expensive fuel source in numerous pieces of the country. Top breeze power states incorporate California, Texas, Oklahoma, Kansas, and Iowa, however turbines can be put anyplace with high wind rates like ridges and open fields or even seaward in untamed water.
Hydroelectric Power
Hydroelectric Power
Hydropower is the biggest sustainable power hotspot for power in the United States, however wind energy is before long expected to assume control over the lead. Hydropower depends on water commonly quick water in an enormous waterway or quickly diving water from a high point and converts the power of that water into power by turning a generator's turbine sharp edges. Broadly and globally, huge hydroelectric plants or super dams are frequently viewed as nonrenewable energy. Uber dams redirect and decrease common streams, confining access for creature and human populaces that depend on waterways. Little hydroelectric plants (an introduced limit underneath around 40 megawatts), painstakingly oversaw, don't will in general reason as much natural harm, as they redirect just a negligible portion of stream.
Biomass Energy
Biomass Energy
Biomass is natural material that comes from plants and creatures, and incorporates crops, squander wood, and trees. At the point when biomass is singed, the compound energy is delivered as warmth and can create power with a steam turbine. Biomass is frequently erroneously portrayed as a spotless, inexhaustible fuel and a greener choice to coal and other non-renewable energy sources for creating power. In any case, late science shows that numerous types of biomass particularly from backwoods produce higher fossil fuel byproducts than petroleum derivatives. There are additionally unfortunate results for biodiversity. All things considered, a few types of biomass energy could fill in as a low-carbon alternative under the right conditions. For instance, sawdust and chips from sawmills that would some way or another rapidly deteriorate and discharge carbon can be a low-carbon fuel source.
Geothermal Energy
Geothermal Energy
In the event that you've at any point loose in an underground aquifer, you've utilized geothermal energy. The world's center is probably just about as warm as the sun's surface, because of the sluggish rot of radioactive particles in rocks at the focal point of the planet. Penetrating profound wells carries hot underground water to the surface as an aqueous asset, which is then siphoned through a turbine to make power. Geothermal plants commonly have low emanations on the off chance that they siphon the steam and water they use once more into the supply. There are approaches to make geothermal plants where there are not underground supplies, but rather there are worries that they may build the danger of a seismic tremor in regions previously viewed as topographical problem areas.
Atomic force, the utilization of supported atomic parting to create warmth and power, contributes almost 20% of the power produced in America. The United States has utilized atomic force for over 60 years to create solid, low-carbon energy and to help public protection exercises. The Energy Department's Office of Nuclear Energy's essential mission is to progress atomic force as an asset fit for making significant commitments in gathering our country's energy supply, ecological, and energy security needs. By zeroing in on the improvement of cutting edge atomic advances, NE upholds the Administration's objectives of giving homegrown wellsprings of secure energy, lessening ozone depleting substances, and upgrading public safety. Atomic force stays a significant piece of our country's energy portfolio, as we endeavor to diminish fossil fuel byproducts and address the danger of worldwide environmental change.
Biomass is a natural environmentally friendly power source that incorporates materials like farming and timberland buildups, energy yields, and green growth. Researchers and architects at the Energy Department and National Laboratories are discovering new, more productive approaches to change over biomass into biofuels that can replace ordinary fills like gas, diesel, and fly fuel. Bioenergy can help guarantee a monetarily strong and secure future while decreasing natural effects through: 1.Developing moderate homegrown fills and co-items 2. Propelling clean fuel sources 3.Generating homegrown responsibilities to help the development of the U.S. bioeconomy. Innovative work to change inexhaustible carbon and waste assets into feedstocks for transformation to biofuels, bioproducts, and bio power will reasonably grow biomass asset potential in the United States.
Hydrogen and Fuel Cells
Hydrogen and Fuel Cells
The Hydrogen and Fuel Cell Technologies Office (HFTO) centers around exploration, advancement, and exhibit of hydrogen and power module advances across various areas empowering development, a solid homegrown economy, and a perfect, evenhanded energy future. Hydrogen is the least difficult and most bountiful component known to man. It is found inside water, petroleum derivatives, and all living matter, yet it seldom exists as a gas on Earth—it should be isolated from different components. There are different homegrown assets that can be utilized to deliver hydrogen, including renewables (wind, sun oriented, hydropower, biomass, and geothermal energy), atomic force, and petroleum products (like flammable gas and coal – with carbon catch and sequestration). The U.S. at present creates in excess of 10 million metric huge loads of hydrogen each year, around one-seventh of the worldwide inventory.

The second wave of renewables is here. What did we learn with the first?

Billions of dollars of investment flowing into renewable energy. A President pushing for solutions to combat climate change. Innovative technologies challenging the status quo. This is all very current, but it’s also exactly what happened in the first wave of renewables during the Obama administrations. For companies seeking success today in what’s shaping up to […]

Billions of dollars of investment flowing into renewable energy. A President pushing for solutions to combat climate change. Innovative technologies challenging the status quo. This is all very current, but it’s also exactly what happened in the first wave of renewables during the Obama administrations. For companies seeking success today in what’s shaping up to […]

Billions of dollars of investment flowing into renewable energy. A President pushing for solutions to combat climate change. Innovative technologies challenging the status quo. This is all very current, but it’s also exactly what happened in the first wave of renewables during the Obama administrations. For companies seeking success today in what’s shaping up to be the even bigger second wave of renewables, it’s wise to consider the lessons of the first wave. And take into account a host of new considerations that are making today’s opportunities unique in the history of energy.

I’m basing these observations on first hand experience in both periods, having worked with companies like First Wind and Deepwater Wind in wave one, and Greentown Labs and numerous startups in wave two.

Lessons from wave one.

How did ‘alternative’ energy like wind become mainstream? In 2007, wind energy was about as welcome in America as alien spacecraft, with all kinds of objections blocking project approval.

First Wind and others managed to speed adoption not because they had superior technology, but because they found a better story that appealed to communities considering wind farm development. Market research showed that what small town community leaders really cared about were economic benefits, versus saving the environment.

First Wind changed their story to “Clean energy. Made here” with a major focus on “energizing local economies.” Thanks to increased business activity plus ongoing wind farm revenue, some communities were able to cut their citizens’ tax burden in half (or better). When people realized wind farms would pay for their new fire truck or school, approving projects became a no-brainer.

To connect with consumers and get a green light, the key to success—in any era—is simply putting yourself in customers’ shoes. What do they care about? What are their pain points? How do you take away their pain, enrich their lives, and make them happy? Within five seconds of looking at your website, a customer should know who you are and why they should care. Anything else is extraneous.

Within five seconds of looking at your website, a customer should know who you are and why they should care. Anything else is extraneous.

Deepwater Wind, an offshore wind developer, had a similar challenge but with a very different audience. Instead of small rural communities with lower incomes, their audience (the people who had to say ‘yes’ to development) was wealthy coastal residents. Research showed that what they cared about was protecting their ocean views. All the talk of combatting climate change with clean energy fell on deaf ears. After all, even liberal icons like Ted Kennedy objected to the offshore project that had gotten all the press attention — Cape Wind.

Technology mattered to Deepwater Wind, but not for the reason that ultimately mattered most.

Deepwater Wind’s offshore wind turbine foundations had been proven in deep water for oil drilling in Europe. Turbines located farther offshore could harness more powerful ocean winds, so there was more energy to sell and more money to be made. But this would be a mute point if projects were never approved. First, they had to address the visual impact issue head on.

Deepwater Wind won their bid for the test project off Block Island over numerous competitors by telling a better story: “Clean energy is just over the horizon.” Translation:  Our turbines will be so far from shore you won’t see them.

Then, as now, it’s important for companies to not assume that the world will rush to their door because they have invented the better mousetrap of energy. In fact, the more amazing and novel a technology is in 2021, the more consumers may not understand it at all. People will reject what they can’t readily understand and appreciate.

For example, electric vehicles (EVs) are not taking off as quickly as hoped. Range anxiety is often mentioned as a major reason consumers are hesitant to make the EV leap,1 but I suspect there is another big factor that’s being overlooked. People are just very, very used to doing things the same old way. There’s a comfort factor in driving the same kind of gas-powered vehicle we grew up with. We certainly need more EV charging infrastructure, but we also need a new story for EVs that makes them seem less alien to consumers.   

Here’s one way to do this, with a deceptively simple concept: Fill up at home.  Batteries are the new gas tank and you don’t have to schlep to a gas/energy station to get your fuel. Most people won’t even need a remote EV charging station to do their daily commute.

Technology integration and the birth of the orchestral cleantech story.

Companies can accelerate their success today by demonstrating that their technology is part of a larger, more integrated and inspiring solution.

Everyone fawns over Elon Musk and Tesla. But why? Tesla makes very cool cars, but so do other manufacturers these days.

Elon Musk stands out because he never says he’s in the car business; he’s in the business of sustainable transportation. But his real vision is actually much larger than that. Musk has painted a vivid picture with multiple pieces that fit together to make something far greater than the sum of its parts. His solar panels generate clean power. His batteries store it. His vehicles run on it.

But wait, there’s more! Musk believes humanity is destined to be an interplanetary species, with SpaceX ready to take us to new worlds.

Translation: Little companies like Ford sell cars. Elon Musk has a whole system that’s interconnected in a beautiful way. We’re buying a story that’s orchestral in nature, not a lone piccolo piping about renewables, but the Beethoven’s 9th of modern industry.

Any company engaged in reducing its carbon emissions knows that no single product is going to solve the problem. A whole plethora of technologies—including many yet to be invented—will be required. And these technologies will need to work together. Fifteen years ago a company could sell clean energy in a relative silo. To gain maximum success today, clean energy needs to be tied not just to battery storage but also to other solutions that add to its value.

As just one example, topology optimization technology offered by companies like NewGrid makes it easier for grid operators to integrate renewables while avoiding grid bottlenecks and enhancing reliability. In other words, don’t just sell clean power. Sell reliable clean power.

Welcome to the “show me” era of climatetech.

The renewable energy landscape is strewn with the wreckage of false starts and bogus promises. With each promise that doesn’t pan out, consumers and policymakers get more jaded and less likely to believe in the new solutions that actually work. (I want a carbon-neutral hydrogen-powered personal jet as much as the next guy, but I’m not holding my breath). Today’s brands can benefit from being honest, transparent and grounded in reality. The mantra should be “under promise, over deliver.” If you’re launching God’s gift to clean energy, don’t talk about it. Show me.

If you’re launching God’s gift to clean energy, don’t talk about it. Show me.

The “de-risking” of energy.

In the first wave of renewables, the very terminology for them at that time—i.e. “alternative” energy—implied an element of fringe newness, and hence more risk.

Today, the tables have turned. Large institutional investors see carbon-intensive fossil fuels as a far greater long-term risk than wind, solar and other climatetech innovations. When they put billions into an offshore wind farm, they can be 100% sure there won’t be a wind spill they’ll get sued for in 2037.

Climatetech startups can ride this wave by framing their solution as less risky, more safe, and hence more future-proof. This will appeal not only to big investors, but to consumers as well.


The second wave of renewables will likely be bigger and more consequential than the first. Mankind has successfully outsourced the burning of fuel to the sun, which has made renewables the cheapest source of power on Earth. The combined investments from both the private sector and the Federal government may dwarf the cash infusion we saw in wave one. And many corporations are listening to their customers and taking action now to lower their carbon pollution, with big tech leading the way.

For things to click into place, however, we’ll need new stories that resonate with people, making novel technologies relatable. And to do that we have to focus on customers and what really matters to them. If this sounds old fashioned, that’s because it is. But it’s more important than ever.


1 Forbes Wheels/J.D. Power Survey

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